The Ford World men's curling championship has signed on another major sponsor.

Atlantic Lottery has signed on to be the presenting sponsor for the championship, scheduled at the Moncton Coliseum for April 4-12, 2009.

The logo for the championship, originally launched in February, has now evolved to include Atlantic Lottery as the presenting sponsor.

Championship officials also announced that Atlantic Lottery will be the volunteer sponsor for the event.

"The most important aspects needed when hosting a successful world class sporting event are volunteers, local sponsorships and ticket sales, " said World curling president Les Harrison, a resident of Moncton. "To have a well respected organization like Atlantic Lottery as the presenting sponsor is huge for both the community and region as it is showcased on the world stage. Volunteers being the backbone of such an event will appreciate the strong support provided by Atlantic Lottery, as well as other sponsors."

Officials also announced that Pizza Delight will be the title sponsor of the school program that will run in conjunction with the championship.

Schools in District 1 and 2 will participate in numerous ways, including curling being taught in theory in class and gym, and followed by some students curling at one of three clubs in the city.

Schools will adopt a team and create posters to support of their team. Posters will be displayed at the Coliseum as well as throughout the city through the "Paint the town campaign."

Already, over 300 volunteers have signed on the assist the championship.

The total requirement is 400 and people wishing to volunteer can sign up at www.seasonofchampions.ca.

Joining Atlantic Lottery and Pizza Delight as sponsors are Hawk Communications, Hansen Signs, Office Interiors, In Color Inc., Lounsbury Group, Ikon Office Solutions, Sounds Fantastic, CIMCO Refrigeration, Delta Beausejour Hotel, Peller Estates, Event Max Merchandising and Promotions, Laurie Artiss Ltd., Text In Contest, Greater Moncton International Airport, Stewart/McKelvey, City of Moncton, CTV, Magic 104/K94.5/Choix 99.9, C103/XL96, CJSE, Times & Transcript/L'Etoile, L'Acadie Nouvelle.